Promotional materials must often compete for a viewer’s attention in busy environments, sometimes with restrictive viewing times, so they must be visually arresting, instantly appeal to the target audience and quickly communicate. The service, product or event being promoted, whether it be via a flyer, brochure, poster, banner, billboard, advertisement, or other means, must be designed to catch the viewer’s attention and be intriguing enough to draw them in to linger on the essential message.