Ephemera - short lived items to promote special events such as a call for entries, moving notices, expansion notices, Christmas cards, corporate gifts, ecards, etc, all provide an excellent opportunity to approach new and reconnect with existing clients. Such items can become a talking point and be further distributed by the recipients, so becoming an excellent marketing tool, further promoting the interests of the source, while also acknowledging appreciation of a client base and signalling thanks for their continued support.