There is no substitute for the versatility and high marketing value of a well designed printed document. Whether it be a simple flyer, or a brochure, prospectus or annual report, the immediacy and permanence of such a document held in the hand gives a special assurance to the material presented, increasing the likelihood that it will be persuasive, longer retained by the recipient and successful in its purpose. Printed materials have the further advantage that they can also be shown by the recipient to third party interests.