Websites are an integral part of commerce. An extension of the visual identity and often the principal means of dissemination of information or avenue for first contact with potential clients, a website must encapsulate, present and promote the services and products of the client while still fulfilling all the criteria of multiple areas of graphic design. Digital based promotions can also allow the utilisation of time - via the various forms of animation, even sound, as an enhancement to the message, particularly in the case of ecards, where simple but still uniquely entertaining possibilities can be developed for audience engagement.